Karole M. Criswell

Senior Creative Writer/Creative Branding Director

You're familiar with the phrase, "Find something you love to do, then find a way to make a living doing it." That's exactly what Karole has done. And, after 20 years in marketing and advertising, she still loves what she does. And it shows.

Karole has recently returned to the Sage Age team after spending five years with a Lewisburg, PA-based agency dedicated to the marketing and advertising of elective healthcare services. There she served as both Director of Writing and Creative Director. Her expertise helped the agency enjoy significant growth during her tenure, garnish numerous marketing awards, but more importantly, help their clients realize their goals.

But when the opportunity to return to Sage Age and the senior living market became available, she couldn't resist. We say ''return'' because Karole has worked with Faith Lessig Ott and her company since the day Faith opened the doors over 18 years ago.

In her role as Senior Creative Writer/Creative Branding Director, Karole is primarily responsible for developing the written branding strategy as well as writing copy for most of the Senior Living projects. However her responsibilities extend far beyond writing. From initial brainstorming sessions with the team that can include branding, positioning and creative plans to proofreading final layouts, she is closely involved with the creation and direction of each project and its strategy from beginning to end. It is this close interaction and cooperation between the members of the Sage Age team that Karole credits with the division's successful results.

"Any project we create is the end result of the talents, vision and inspiration of everyone involved. By working as a team, I feel the final piece that we present to the client is the best it can be."

Karole is integral to the development of each client's branding and marketing plan. With a keen sense for copy that is on target, she writes with strategic purpose. With her experience, she is well aware of the importance of effective branding and product positioning. Karole will not begin a project until she knows exactly what our clients wish to accomplish. In fact, her input is so valuable that Sage Age never develops strategy without her consultation.

Karole is a graduate of The Pennsylvania State University. She and her husband, Tim, reside in Williamsport with their children, Anna and Tommy.

Our lifetime of experience helps our client partners create successful plans and strategies to enhance the quality of care, success and profitability of their senior living communities and mature market products and services.