- Faith Lessig Ott
- Judi Pinkerton
- Malissa Landis
- W. William Ott
- Kim DiGangi
- Karole Criswell
- Diana Moore
- Rachel Fox
- Adrienne Mansfield
- Alex Boyce
Judi Pinkerton
Senior Account Manager
In the vigorous world of senior living marketing, there is one constant that clients and those in the agency can rely on... Judi Pinkerton. Organized, efficient and detail-oriented are all words that perfectly describe Judi. When you add in her nearly 10 years of extensive senior living marketing experience, you get a successful Senior Account Manager. To this, her energy and optimism make her a valued and effective Sage Age Strategies team member.
As Senior Account Manager, Judi's responsibilities are diverse, but her true talents are her incredible organizational skills and keen eye to the details of branding and marketing plans. With these skills, she is a very effective liaison between the client and the Sage Age team. She directs the execution of the strategic planning, branding, creative, media and production services according to the marketing plan, keeping us all on track. She follows each project through to completion, ensuring each maintains continuity, accuracy, integrity and meets the deadline. She also handles all client inquiries and requests, and processes all incoming job orders. She works in cooperation with the Production Manager and creative team, carefully overseeing each project through the system.
Judi has learned the business from the inside. For several years, Judi served as Faith Lessig Ott's close personal assistant and account coordinator at The Lessig Group. This experience was the foundation for her expertise in the senior living arena. It was there that Judi learned the value of branding, focus groups, research, media placement, budgets and all the other essential criteria that shape the development of a targeted, strategic marketing plan. Today, her broad knowledge of senior living marketing - with an emphasis on media - positions her to serve clients with multiple needs. In fact, one of her accounts requires managing the marketing and branding efforts for new development, new acquisition and stabilized properties from the East Coast to the West Coast.
Judi's career started with an international energy firm as a marketing support specialist. Judi is a 1987 graduate of the Boyd School in Pittsburgh, where she concentrated on business and marketing. Judi lives in Williamsport with her husband, Steve, and her two sons, Zach and Hunter. In her leisure time, Judi enjoys working at her computer, is president of Loyalsock Little League, playing volleyball and relaxing with family.
"I really enjoy the diversity that my position affords me. I love working with clients, making recommendations to them based on their budgets, and working with projects through every stage in the process from concept through production and delivery. I am especially pleased when I know that the client is happy with the final outcome because I feel so involved. From directing client projects to achieve desired goals, to acting as an intermediary between Sage Age and our clients, I truly look forward to everyday because no two days are the same."