Faith Ott

Faith Ott

President/Founder of Sage Age Strategies

Faith Ott has over 25 years experience in senior living strategic planning, marketing, branding and sales management. She has worked with every facet of the senior living lifestyle continuum, including Life Care and CCRC Communities, as well as independent living town homes, cottages and apartment buildings, assisted living and memory care assisted living communities, adult day care centers, sub-acute and rehabilitation and long-term care centers, hospice centers and homecare services.

As a highly respected strategic senior living marketing professional, Faith has worked with an extensive list of for-profit and not-for-profit senior living providers including Jewish Home of Greater Harrisburg, Marriott Senior Living, Genesis Eldercare, Senior Quarters/Atria Communities, Brandywine Senior Care, McLean Care, The Masonic Home of Massachusetts, NewSeasons Retirement Communities, EPOCH Senior Living, Presbyterian Homes of Pennsylvania, Emeritus Assisted Living, Florida Christian Homes, Christian Care Communities and Westminster Communities, just to name a few.

Faith’s area of expertise includes strategic planning, master planning, market analysis, program development, branding, marketing and sales management, sales training, and census enhancement improvement. Faith is also experienced in the development of business plans for new programs and services for clients such as: hospice providers, cardiac care, wound care, Alzheimer’s care, orthopedic care, adult day care and short-term rehabilitation. She has worked on many new development communities and has been responsible for developing effective strategic market and sales plans, to achieve desired occupancy goals and ultimate bottom line success. Faith is also well known for her ability to help trouble communities with low occupancy rates, develop a corrective plan of action and achieve positive census growth. Finally her extensive experience in managing client partner sales efforts and sales teams provides a well rounded and proactive approach to any and all client efforts or new development projects.

Faith is active member of both AAHSA and ALFA, and speaks often at state and national industry conferences on marketing and branding, sales and marketing training and census enhancement efforts. Faith also greatly understands the dynamics of working with organizations and their not for profit boards. She currently is an active board member for Gettysburg Retirement Community, a non denominational not for profit retirement community in Gettysburg, PA.